[sllug-members]: Re: UTOPIA education: sllug-members Digest, Vol 41, Issue 9

Thu Jan 3 15:20:58 MST 2008

I certainly don't live in a UTOPIA area, but I will be pestering Warren once West Jordan gets things moving out here.

I guess it would fall to the tech-savvy to start educating people.  That would be us, for starters, plus we can get the Linux Gospel out at the same time.  "Those Linux guys sure were helpful!"

But it will need to be organized.  We need to start writing to the Trib editors, set the record straight.  Start sending info to people in the built-out areas.  Get some information out there that people can understand.  Most people think that if it sounds too good to be true, it probably is, and UTOPIA sounds like carpetbagger claims for most people.  Almost ten times their current speed, at the same price?  Does that come with the bridge in New York, or is that extra?

I don't think they care about the competition angle, except when it benefits them.  Most people with cable are probably sending email, cruising web pages, and the kids use it for Xbox live or WoW after school.  A better idea of what they are using would help to target the education efforts.

-----Inline Message Follows-----

No doubt advertising a product to someone who can't have it is not a
good spend for a company.

That leads us to the next set of requirements on this project though.
People who aren't being advertised to don't know what they are
missing. Furthermore they are not told what they need to do to get the
products.

So then the question is not "who is in charge of advertising?", but
rather "who is in charge of educating the people who are not being
advertised to?"

On Jan 3, 2008 2:30 PM,  <warrenw at xmission.com> wrote:
> Quoting Scott K <zspecialk at gmail.com>:
>
> > The obvious marketers should be the ISP's. Xmission should be
 advertising
> > how you can get "Highest Speed" internet for just $40 a month.
> > Maybe they prefer to keep prices low, rather than advertise
 something they
> > can only provide to a fraction of Utahns. I'm sure someone still
 has
> > connections and can ask Pete Ashdown why Xmission isn't targeting
 built out
> > city's with ads.
>
> This discussion is confusing marketing with public education.  It
> makes no sense to market a service to people who can't get it.
> Telling people we are selling ISP service over UTOPIA is a very
> different process from convincing the residents of Salt Lake that
> UTOPIA is a project worth their tax investment.
>
> That said, there are major changes happening in UTOPIA's management
> that are addressing these issues.  The Tribune article glossed over
> those facts with only the slightest lip service and completely failed
> to recognize their significance.
>
> We *do* target built out cities with ads.  If you haven't received
> UTOPIA advertisement, it is because you can't yet get it.  If you
 live
> in a UTOPIA enabled footprint, you are probably sick to death of
> hearing from service providers (particularly Mstar, which is a
> marketing machine to be reckoned with).
>
> Warren S. N. Woodward
> Director, Broadband Services
> XMission Internet
> warrenw at xmission.com
> (801) 303-0819
> (877) XMISSION  ext 119
>
>
 ______________________________________________________________________
>
> See http://www.sllug.org/ for latest SLLUG news, information, links.
> Join SLLUG and other UT LUG members on irc.FreeNode.net channel #Utah
> sllug-members at sllug.org
> http://www.sllug.org/cgi-bin/mailman/listinfo/sllug-members
>

-- 
Adam Barrett
dragen at gmail.com

No doubt advertising a product to someone who can't have it is not a
good spend for a company.

That leads us to the next set of requirements on this project though.
People who aren't being advertised to don't know what they are
missing. Furthermore they are not told what they need to do to get the
products.

So then the question is not "who is in charge of advertising?", but
rather "who is in charge of educating the people who are not being
advertised to?"

On Jan 3, 2008 2:30 PM,  <warrenw at xmission.com> wrote:
> Quoting Scott K <zspecialk at gmail.com>:
>
> > The obvious marketers should be the ISP's. Xmission should be
 advertising
> > how you can get "Highest Speed" internet for just $40 a month.
> > Maybe they prefer to keep prices low, rather than advertise
 something they
> > can only provide to a fraction of Utahns. I'm sure someone still
 has
> > connections and can ask Pete Ashdown why Xmission isn't targeting
 built out
> > city's with ads.
>
> This discussion is confusing marketing with public education.  It
> makes no sense to market a service to people who can't get it.
> Telling people we are selling ISP service over UTOPIA is a very
> different process from convincing the residents of Salt Lake that
> UTOPIA is a project worth their tax investment.
>
> That said, there are major changes happening in UTOPIA's management
> that are addressing these issues.  The Tribune article glossed over
> those facts with only the slightest lip service and completely failed
> to recognize their significance.
>
> We *do* target built out cities with ads.  If you haven't received
> UTOPIA advertisement, it is because you can't yet get it.  If you
 live
> in a UTOPIA enabled footprint, you are probably sick to death of
> hearing from service providers (particularly Mstar, which is a
> marketing machine to be reckoned with).
>
> Warren S. N. Woodward
> Director, Broadband Services
> XMission Internet
> warrenw at xmission.com
> (801) 303-0819
> (877) XMISSION  ext 119
>
>
 ______________________________________________________________________
>
> See http://www.sllug.org/ for latest SLLUG news, information, links.
> Join SLLUG and other UT LUG members on irc.FreeNode.net channel #Utah
> sllug-members at sllug.org
> http://www.sllug.org/cgi-bin/mailman/listinfo/sllug-members
>

-- 
Adam Barrett
dragen at gmail.com

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