[sllug-members]: Bad UTOPIA news - let's do something about it

[Jason Edwards]

That's like GM's ads for the EV-1: "We're gonna advertise it, but not
in a way that will make people actually want to buy it..."

Jason

On Jan 3, 2008 2:50 PM, Steve <smorrey at gmail.com> wrote:
> @Jason I think the problem is really the style.
> MStar ads are a bit unprofessional, and their motto is "Simply the
> bestest" (no thats not a typo).
> Put simply if I didn't have Utopia already I wouldn't believe the
> claims, especially not with that motto attached to it.
> Another thing about the ads is they appear to look alot of Comcasts
> ads which I am also inundated with, all of which end up in the trash.
> If people don't take you seriously, they aren't going to buy your
> product period.
>
> If someone like XMission could put together a really solid ad it would
> be awesome, and do wonders for uptake, but I've never in my life seen
> an ad for XMission, and I'm a paying customer (although I haven't
> always been)
>
> Sincerely,
> Steve
>
>
> On Jan 3, 2008 2:40 PM, Jason Edwards <jtanium at gmail.com> wrote:
> > So, then, what's the deal?  If people in a UTOPIA enabled footprint
> > are being bombarded with ads, why is the adoption rate so low...?
> >
> > Jason
> >
> > On Jan 3, 2008 2:30 PM,  <warrenw at xmission.com> wrote:
> >
> > > Quoting Scott K <zspecialk at gmail.com>:
> > >
> > > > The obvious marketers should be the ISP's. Xmission should be advertising
> > > > how you can get "Highest Speed" internet for just $40 a month.
> > > > Maybe they prefer to keep prices low, rather than advertise something they
> > > > can only provide to a fraction of Utahns. I'm sure someone still has
> > > > connections and can ask Pete Ashdown why Xmission isn't targeting built out
> > > > city's with ads.
> > >
> > > This discussion is confusing marketing with public education.  It
> > > makes no sense to market a service to people who can't get it.
> > > Telling people we are selling ISP service over UTOPIA is a very
> > > different process from convincing the residents of Salt Lake that
> > > UTOPIA is a project worth their tax investment.
> > >
> > > That said, there are major changes happening in UTOPIA's management
> > > that are addressing these issues.  The Tribune article glossed over
> > > those facts with only the slightest lip service and completely failed
> > > to recognize their significance.
> > >
> > > We *do* target built out cities with ads.  If you haven't received
> > > UTOPIA advertisement, it is because you can't yet get it.  If you live
> > > in a UTOPIA enabled footprint, you are probably sick to death of
> > > hearing from service providers (particularly Mstar, which is a
> > > marketing machine to be reckoned with).
> > >
> > > Warren S. N. Woodward
> > > Director, Broadband Services
> > > XMission Internet
> > > warrenw at xmission.com
> > > (801) 303-0819
> > > (877) XMISSION  ext 119
> > >
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