[sllug-members]: Bad UTOPIA news - let's do something about it

[Steve]

@Jason I think the problem is really the style.
MStar ads are a bit unprofessional, and their motto is "Simply the
bestest" (no thats not a typo).
Put simply if I didn't have Utopia already I wouldn't believe the
claims, especially not with that motto attached to it.
Another thing about the ads is they appear to look alot of Comcasts
ads which I am also inundated with, all of which end up in the trash.
If people don't take you seriously, they aren't going to buy your
product period.

If someone like XMission could put together a really solid ad it would
be awesome, and do wonders for uptake, but I've never in my life seen
an ad for XMission, and I'm a paying customer (although I haven't
always been)

Sincerely,
Steve

On Jan 3, 2008 2:40 PM, Jason Edwards <jtanium at gmail.com> wrote:
> So, then, what's the deal?  If people in a UTOPIA enabled footprint
> are being bombarded with ads, why is the adoption rate so low...?
>
> Jason
>
> On Jan 3, 2008 2:30 PM,  <warrenw at xmission.com> wrote:
>
> > Quoting Scott K <zspecialk at gmail.com>:
> >
> > > The obvious marketers should be the ISP's. Xmission should be advertising
> > > how you can get "Highest Speed" internet for just $40 a month.
> > > Maybe they prefer to keep prices low, rather than advertise something they
> > > can only provide to a fraction of Utahns. I'm sure someone still has
> > > connections and can ask Pete Ashdown why Xmission isn't targeting built out
> > > city's with ads.
> >
> > This discussion is confusing marketing with public education.  It
> > makes no sense to market a service to people who can't get it.
> > Telling people we are selling ISP service over UTOPIA is a very
> > different process from convincing the residents of Salt Lake that
> > UTOPIA is a project worth their tax investment.
> >
> > That said, there are major changes happening in UTOPIA's management
> > that are addressing these issues.  The Tribune article glossed over
> > those facts with only the slightest lip service and completely failed
> > to recognize their significance.
> >
> > We *do* target built out cities with ads.  If you haven't received
> > UTOPIA advertisement, it is because you can't yet get it.  If you live
> > in a UTOPIA enabled footprint, you are probably sick to death of
> > hearing from service providers (particularly Mstar, which is a
> > marketing machine to be reckoned with).
> >
> > Warren S. N. Woodward
> > Director, Broadband Services
> > XMission Internet
> > warrenw at xmission.com
> > (801) 303-0819
> > (877) XMISSION  ext 119
> >
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