[sllug-members]: Bad UTOPIA news - let's do something about it

[Steve]

By the way, just a note about my Utopia experience.
I first heard about Utopia roughly 2 years ago.
My next door neighbor who is an elderly gentleman had just gotten it
installed and wanted some help securing his router.
When I check his router connection, I literally fell backwards out of my chair.
I spent 2 hours trying to figure out why his downstream speed was
being reported by his router as 50MBs, thinking it was a bug with the
router.  I asked him for the number of his ISP (XMission), who
explained to me what exactly Utopia was.
I ordered service the very next day.

So yeah word of mouth is incredibly powerful advertising.

Sincerely,
Steve Morrey

On Jan 3, 2008 2:30 PM,  <warrenw at xmission.com> wrote:
> Quoting Scott K <zspecialk at gmail.com>:
>
> > The obvious marketers should be the ISP's. Xmission should be advertising
> > how you can get "Highest Speed" internet for just $40 a month.
> > Maybe they prefer to keep prices low, rather than advertise something they
> > can only provide to a fraction of Utahns. I'm sure someone still has
> > connections and can ask Pete Ashdown why Xmission isn't targeting built out
> > city's with ads.
>
> This discussion is confusing marketing with public education.  It
> makes no sense to market a service to people who can't get it.
> Telling people we are selling ISP service over UTOPIA is a very
> different process from convincing the residents of Salt Lake that
> UTOPIA is a project worth their tax investment.
>
> That said, there are major changes happening in UTOPIA's management
> that are addressing these issues.  The Tribune article glossed over
> those facts with only the slightest lip service and completely failed
> to recognize their significance.
>
> We *do* target built out cities with ads.  If you haven't received
> UTOPIA advertisement, it is because you can't yet get it.  If you live
> in a UTOPIA enabled footprint, you are probably sick to death of
> hearing from service providers (particularly Mstar, which is a
> marketing machine to be reckoned with).
>
> Warren S. N. Woodward
> Director, Broadband Services
> XMission Internet
> warrenw at xmission.com
> (801) 303-0819
> (877) XMISSION  ext 119
>
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