[sllug-members]: Bad UTOPIA news - let's do something about it

[Adam Barrett]

No doubt advertising a product to someone who can't have it is not a
good spend for a company.

That leads us to the next set of requirements on this project though.
People who aren't being advertised to don't know what they are
missing. Furthermore they are not told what they need to do to get the
products.

So then the question is not "who is in charge of advertising?", but
rather "who is in charge of educating the people who are not being
advertised to?"

On Jan 3, 2008 2:30 PM,  <warrenw at xmission.com> wrote:
> Quoting Scott K <zspecialk at gmail.com>:
>
> > The obvious marketers should be the ISP's. Xmission should be advertising
> > how you can get "Highest Speed" internet for just $40 a month.
> > Maybe they prefer to keep prices low, rather than advertise something they
> > can only provide to a fraction of Utahns. I'm sure someone still has
> > connections and can ask Pete Ashdown why Xmission isn't targeting built out
> > city's with ads.
>
> This discussion is confusing marketing with public education.  It
> makes no sense to market a service to people who can't get it.
> Telling people we are selling ISP service over UTOPIA is a very
> different process from convincing the residents of Salt Lake that
> UTOPIA is a project worth their tax investment.
>
> That said, there are major changes happening in UTOPIA's management
> that are addressing these issues.  The Tribune article glossed over
> those facts with only the slightest lip service and completely failed
> to recognize their significance.
>
> We *do* target built out cities with ads.  If you haven't received
> UTOPIA advertisement, it is because you can't yet get it.  If you live
> in a UTOPIA enabled footprint, you are probably sick to death of
> hearing from service providers (particularly Mstar, which is a
> marketing machine to be reckoned with).
>
> Warren S. N. Woodward
> Director, Broadband Services
> XMission Internet
> warrenw at xmission.com
> (801) 303-0819
> (877) XMISSION  ext 119
>
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-- 
Adam Barrett
dragen at gmail.com