[sllug-members]: Bad UTOPIA news - let's do something about it

[warrenw at xmission.com]

Quoting Scott K <zspecialk at gmail.com>:

> The obvious marketers should be the ISP's. Xmission should be advertising
> how you can get "Highest Speed" internet for just $40 a month.
> Maybe they prefer to keep prices low, rather than advertise something they
> can only provide to a fraction of Utahns. I'm sure someone still has
> connections and can ask Pete Ashdown why Xmission isn't targeting built out
> city's with ads.

This discussion is confusing marketing with public education.  It  
makes no sense to market a service to people who can't get it.   
Telling people we are selling ISP service over UTOPIA is a very  
different process from convincing the residents of Salt Lake that  
UTOPIA is a project worth their tax investment.

That said, there are major changes happening in UTOPIA's management  
that are addressing these issues.  The Tribune article glossed over  
those facts with only the slightest lip service and completely failed  
to recognize their significance.

We *do* target built out cities with ads.  If you haven't received  
UTOPIA advertisement, it is because you can't yet get it.  If you live  
in a UTOPIA enabled footprint, you are probably sick to death of  
hearing from service providers (particularly Mstar, which is a  
marketing machine to be reckoned with).

Warren S. N. Woodward
Director, Broadband Services
XMission Internet
warrenw at xmission.com
(801) 303-0819
(877) XMISSION  ext 119